How trust drives the sharing economy: Survey confirms safety sells
In the gig economy, both the consumer and service provider take a leap of faith in providing or accepting shared services for or from unfamiliar persons, or those known through a digital identity. The business providing the platform typically carries out some level of due diligence—but not always.
How important to consumers is trust when it comes to selecting services in the sharing economy?
Download this white paper to discover what 1,000 consumers across industries had to say about....
What drives them to engage, and their concerns about various gig economy platforms
How much risk, safety, and trust factor into their purchase decision-making
Ways service providers can build on their consumer trust
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About the white paper
Download this white paper to get insights...
Over the past decade, advances in digital technology have created new ways for consumers to purchase goods and services through short-term, peer-to-peer transactions. However, inherent in these transactions is a level of risk for the consumer, service/platform provider, and third-party service contractor—bad actors can use these tech-initiated purchases to defraud consumers. That's why trust is an important consideration for consumers when selecting services in this shared economy. What can service providers do to build trust and grow consumer engagement? This white paper explains.
