Webinar  |  Tuesday, October 20th @ 11:00 Eastern

Building a more efficient banking advertising compliance model: What an AI-enabled operating model looks like in practice 

As banks face growing volumes of marketing and advertising content, many organizations are discovering that their biggest challenge is building a compliance model that can keep pace with the speed of business. When marketing teams can create customer-facing communications faster than compliance teams can review them, it may signal an operating model problem rather than simply a resource problem.

Join Jim McCarthy, one of the founding members of the U.S. Consumer Financial Protection Bureau (CFPB) and Founder & Chairman of consulting firm McCarthy Hatch, and Mark Roszak, Regulatory and Compliance Advisor to Saifr, for a practical discussion of what an AI-enabled marketing compliance operating model can look like in practice.

This session will explore how purpose-built AI can help banks create a more scalable, consistent, and explainable compliance process.

Jim and Mark will discuss:

• The difference between an AI-enabled compliance operating model and simply automating existing processes
• Where AI can be applied in the marketing/advertising and compliance workflow to support more scalable and consistent operations
• What remains the responsibility of compliance
• Why transparent AI is essential for maintaining explainability, accountability, and defensibility in an AI-enabled operating model
• Key questions leaders should ask when considering the application of AI in marketing/advertising and compliance workflows
• How AI and humans can work together within this operating model

By attending this webinar, banking marketing/advertising and compliance leaders can gain practical insights into how AI can help scale good compliance processes, enable organizations to review more communications more consistently and efficiently, and help maintain accountability while leveraging AI innovations.

Save your seat and register today.