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Webinar  | Tuesday, June 23rd @ 11:00 a.m. ET

 AI-enabled marketing and advertising compliance: Using contextual AI to improve pre- and post-review workflows

In today’s financial services landscape, marketing and compliance teams are facing a growing volume of content across channels, while generative AI accelerates the pace of creation. At the same time, evolving regulations and heightened scrutiny are increasing the burden on compliance teams to ensure accuracy, consistency, and auditability. A Saifr survey found that 61% of both marketers and compliance professionals are experiencing rising review volumes, with compliance reviews accounting for a significant portion of overall content production time.

This webinar examines how firms can apply AI to help address a core challenge: enabling compliance teams to manage increasing review demands while maintaining rigorous oversight. Led by Allison Lagosh, Head of Compliance at Saifr, the session will explore how contextual, evidence-based AI, combined with human-in-the-loop review, can support both pre-review and post-review workflows, helping teams validate content more efficiently and keep pace with rapidly evolving regulatory expectations.

Through practical examples and a demonstration of traditional versus AI-enabled approaches, attendees will see how AI can help transform compliance processes — from fragmented, manual workflows to more streamlined, digitally native systems. The session will also address key considerations such as data integrity, model training, and auditability to help build confidence in AI-supported review.

By attending this webinar, financial services marketing and compliance professionals can gain practical insights on how to use AI to help:

  • Increase review speed and consistency
  • Enhance auditability and transparency
  • Reduce regulatory and reputational risk
  • Minimize back-and-forth between marketing and compliance
  • Support a more scalable and sustainable compliance program

Save your seat and register today.

 

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Speakers

The information provided during the webinar is not legal or compliance advice. Unless otherwise noted, the opinions provided are those of the speakers and not necessarily those of Fidelity Investments or affiliates. Saifr's products and services are not intended to replace the user’s legal, compliance, business, or other functions, or to satisfy any legal or regulatory obligations. All compliance responsibilities remain solely those of the user.


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